Title of the intervention:
LEADER – Community-Led Local Development

Title of the operation:
BELA KRAJINA: SUSTAINABILITY AT THE HEART OF TOURISM

Short description of the operation:

The project Bela Krajina: Sustainability at the Heart of Tourism is a development initiative aimed at upgrading the sustainable tourism offer in the destination of Bela Krajina. It is based on connecting local providers, developing high-quality tourism products, and strengthening local identity through sustainable tourism. The project builds on the already established Territorial Collective Brand Belokranjsko, which will be further developed through the introduction of the second level of certification, intended for accommodation providers, guided tourist experiences, and gastronomy-oriented events. This will systematically raise the quality of the tourism offer and ensure greater recognition and trust among visitors.

The project responds to key needs of the area: the lack of connectivity among providers, the need for new tourist experiences, the extension of the tourist season, and the development of higher value-added products. Special emphasis is placed on sustainable practices, the preservation of natural and cultural heritage, and the involvement of the local community. Within the project, new guided tourist experiences, a concept of a traditional Bela Krajina breakfast, a new gastronomic event, and professional guidelines for the development of tourism products will be created. The project also includes culinary workshops aimed at preserving traditional Bela Krajina dishes and transferring knowledge to vulnerable target groups. The project is implemented in the municipalities of Črnomelj, Metlika, and Semič and is based on cooperation between the public sector, entrepreneurs, and non-governmental organizations.

Objectives and results of the operation:

The objective of the project is to improve the quality of tourism services, strengthen cooperation among local providers, and develop sustainable tourist experiences based on the natural and cultural heritage of Bela Krajina. The project also promotes the inclusion of vulnerable groups and the preservation of traditional knowledge, particularly in the field of local gastronomy.

The results of the project will include the establishment of the second level of the Belokranjsko Territorial Collective Brand, certified accommodation facilities and guided tourist experiences, new tourism and gastronomic products, and the implementation of culinary workshops featuring traditional Bela Krajina dishes. Through the development of promotional materials and high-quality content, Bela Krajina will become even more recognizable as a sustainable and authentic tourist destination.

Title of intervention: LEADER – community-led local development

Project title: Entry and exit points in Črnomelj, AKRONYM: Green km

Brief description of the project:

The Green km project will set up four entry-exit points (EEP) for interpreting natural and cultural heritage with nature-friendly facilities, contributing to the development of green and sustainable tourism. It will enable a new experience of heritage from the water surface and improve the quality of life of the local population. Cleaning campaigns and educational activities will involve target groups that will help to preserve endangered species and their habitats. The project will also have a positive impact on the municipalities of Metlika and Semič, where it will promote the sustainable use of rivers in connection with nature conservation, biodiversity preservation and tourism development.

Project objectives and results:

The Green Km of Črnomelj will improve the quality of life and raise awareness of the river as a public space through nature-friendly development, interpretation of natural heritage and education. Target groups will improve their skills and cultural awareness. The development of four locations will enable safe access to the river for interpretive learning about heritage. The inclusion of vulnerable groups in society through care for nature and the preservation of biodiversity will increase cohesion and awareness of the importance of the area for nature conservation.

Project partners:

Lead partner Municipality of Črnomelj, project partners Bravina, consulting and tourism, d. o. o., and Youth Centre BIT, so. p.

Funding:

Total project value: €200,860.58, co-financing by the EAFRD and the Republic of Slovenia amounts to €117,883.78.

Ime operacije: Avtentična doživetja
Trajanje operacije: 18.2.2019-30.10.2021
Opis operacije
Predmet prijavljenega projekta je razvoj in inoviranje produktov ter izvedba marketinških aktivnosti v podjetju Bravina d.o.o. V okviru prijavljenega projekta se bo podjetje ukvarjalo z receptivnim turizmom za manjše skupine, z razvojem avtentičnih turističnih doživetij ter s svetovanjem na področju turističnih destinacij in sistemih kakovosti v hotelirstvu.
Lokacija izvajanja: Metlika
Programsko območje: Kohezijska regija vzhodna Slovenija
Sofinanciranje operacije: 40.000,00€
Cilji operacije:
- dve zaposleni osebi
- inovirati obstoječe produkte
- lansirati produkt s področja svetovanja kakovosti v hotelirstvu
- oblikovanje produkta za svetovanje pri razvoju turističnih destinacij
- z blagovno znamko zaščititi en produkt intelektualne lastnine
- izvedba marketinških aktivnosti na domačem in tujih trgih
- nakup osnovne opreme za izvajanje produktov
- dvigniti dodano vrednost na osebo nad povprečje v RS
- oblikovanje prodajne mreže s partnerskimi turističnimi agencijami doma in v tujini.

''Naložbo sofinancirata RS in Evropska unija iz sklada za regionalni razvoj''