Workshops

five experts | five workshops | five reasons for success

Tourism is facing increasing challenges in ensuring the quality of services, developing innovative products, attracting new customers and demanding marketing approaches. The right direction is especially decisive in the post-viral period, when we encounter changed circumstances and the habits of visitors.


We have invited experienced lecturers to our group, who will share with you practical experiences from leading positions in the tourism sector.
Because we are aware that the management and development of a tourist destination increasingly depends on the knowledge and experience of DMMO employees and on the quality and educated staff of tourism providers, we offer a set of lectures and workshops. Based on many years of experience of lecturers in various fields, the trainings are designed to provide students with the most appropriate and concrete knowledge for quality further work.


Lectures and workshops can be adapted to your wishes and needs of the destination.
We are also available for a mentoring program or counseling.

List of lectures

Quality in tourism

With help of practical examples, the workshop will address the following topics:

  • What is quality and what are the specifics in the tourism sector?
  • What are the key factors in designing tourism services?
  • Common mistakes and opportunities when designing a service?
  • Quality assurance tools and methods.
  • Ritz-Carlton - an example of good practice.
  • Key elements of a quality assurance.

Product development in tourism

1. Leisure tourism:

  • What products are the best for a specific region and how to design a product?
  • How to adapt the product for a specific target group?
  • How to adapt or inovate an existing product according to trends in tourism?
  • How to design a niche product?
  • How to do a network of service providers in the region?
  • What do we understand as a 5-star experience and how to attract a "luxury" guest?

2. Business or. MICE tourism:

  • Possibility of developing incentive programs in terms of potential and supply.
  • Design of incentive programs.
  • Search for alternative locations for business meetings or. conference.
  • How to encourage innovation of service providers and development of the existing service to meet MICE standards?

Marketing and sales in tourism

We will focus on this topics:

  • How to be effective in a rapidly changing situation?
  • How to adapt and be prepared?
  • How to stand out and attract attention?
  • How to sell experiences?
  • What is and what is not suitable for a specific market?
  • How to properly design and present an offer for a specific target group (service, pricing policy, sales, promotion)?
  • Why attend fairs?
  • How to sell? How to close a deal? How to develop the right sales tools?
  • Sales tools (templates, brochures, website).
  • Revenue management.

Cultural heritage as a motive for the development of tourist products

We will get to know following themes:

  • Heritage as a resource for the development of tourism products.
  • Elements of heritage in modern times and adequacy of interpretation.
  • What are my target groups and target markets?
  • Examples of good and bad practice.
  • Review and analysis of the cultural heritage of an specific local area.
  • Basic elements of tourist products.
  • Interpretation of selected content.
  • Practical part - synthesis.

Lecturers

Miro Hribar

Miro Hribar is a co-founder in the director of Intours DMC, one of the most successful DMC companies in Southeast Europe, which has offices in France, Germany, Benelux, Scandinavia, Great Britain and the USA. With more than 25 years of experience in the field of travel agencies and more than 15 years of experience in the field of destination organizations, it covers the field of creative management services, development incentive programs, planning business meetings at conferences, organizing events and external teambuildings.

Tomislav Čeh

Tomislav Čeh has more than 20 years of experience in the hotel and tourism industry. After a successful career as a general manager in various hotel and tourism companies (Globtour Prague, Globtour Ljubljana, Postojna Cave, LifeClass Hotels & Spa, etc.), he joined the Vienna PKF hotelexperts. Years ago, he led the rehabilitation of the largest Ljubljana hotel company, Union hoteli d.d., in Slovenia. Today, he is a senior consultant at one of the largest and most important consulting companies in the global tourism industry, PKF hotelexperts, based in Vienna. He is also active on the "start up" scene as a co-founder of the company Smartest HR, which deals with personnel management in tourism.

Nuša Šolar

Nuša Šolar is the co-founder and director of the company SmartestHR d.o.o., which operates in the field of consulting and personnel management in tourism. Prior to that she was in charge of marketing and sales management in Union Hotels d.d. Nuša is a person with a convincing approach who tackles new challenges with enthusiasm and optimism. She is a marketing and sales expert with extensive experience in communication with key customers and B2B and B2C sales. He has in-depth experience in the areas of work organization, motivating and leading teams, optimizing business processes, reward systems, launching new products and negotiating with the largest partners.

Peter Črnič, Bravina d.o.o.

After completing his studies of quality and environment in tourism at the Univesidad Barcelona, Peter Črnič gained his first hotel experience in the prestigious Ritz-Carlton chain, where he participated in the introduction of a corporate quality system in their hotel in Barcelona. After returning to Slovenia, he managed the Hotel Golf Grad Mokrice, and for the 10 years, as the director of the development agency RIC Bela krajina, he has been intensively involved in destination management. During this time, the number of overnight stays in the destination doubled, and they were successful mainly in the field of sustainable tourism development, which was partly accelerated by the establishment of a business incubator within the organization. He is mainly interested in quality models in tourism and sustainable development of destinations.

Gregor Jevšček, Bravina d.o.o.

As an ethnologist and cultural anthropologist, Gregor Jevšček is involved in the development of new tourist products based on autochthony and local traditions. Cultural tourism is one of the main reasons for visiting tourist destinations, but its potential is far from being exploited. Slovenia's unique position at the intersection of three major cultural worlds offers us a unique opportunity for innovative products. Gastronomy, fairy tales, mythology, handicrafts, way of life, tangible and untangible heritage, natural resources, cultural landscape. This are just some of the the topics we can address. Let’s make them together a success sales stories. As part of his work as a destination manager of Bela krajina, he developed sustainably oriented solutions for the destination. He is a lecturer and project consultant, a tourist guide and a fan of Slavic mythology.

Testimonials

Srečko

The best choice for anyone who wants to relive the originality of the White Landscape, to have a "nice" time, to keep the company active or just to relax and enjoy. Bravina takes care of everything.Compliments to the team - you are great!

Maja

One of the most beautiful experiences in southern Slovenia. The greatest hospitality, an incredible innovative approach to tourism, a team of really professional individuals who make the Brava experience absolutely great. Highly recommended.

Željka

I had a wonderful day in Bela Krajina, thanks to the great Bravina team!! 😊 They were very flexible to our needs and wishes. We started with the Drašička challenge, continued with a canoe tour on the Kolpa river, followed by a really fun "Sheep and Games" experience, which ended with a delicious traditional dinner. We learnt a lot about their traditions and customs, while laughing over a good glass of wine. The Bravina experience is a must if you pass this area! Thanks again to the team, we all had fun

Kaja

Top experience, top guide Peter. Sampanjec included, some history and interesting facts along the way. Recommended! Everything can be arranged/adjusted. Let's go!

Nina

We had an amazing time with Bravina team! All I do not want is stressful planning so I was glad that Bravina team handled canoeing and cheerful play "Ovac in iger" for my friends and family gathering. Would recommend for teambuildings and organization of vacation in Bela krajina. Canoeing on river Kolpa is a must!

Kevin (USA)

We spent a day canoeing, swimming and then going to a small farmhouse for lunch. It was a really special day. Beautiful scenery and the guides were local and enthusiastic. Gregor and Pietr made it a memorable day. Very far off the normal touristic route and worth doing.

Andrea (USA)

This is a gem! It was an amazing day! We thoroughly enjoyed the White Carnoilia countryside. It was such a treat to be out of the summer crowds. We went canoeing on the serene Kolpa River taking time out to swim and get a river massage. Gregor, our guide, took care of everything. It had the mix of activities and experiences for everyone. My 14 and 18 year old sons loved it. So, did I!

References

Biotehniska fakulteta Summer school of fioinformatics
Grand Automotive Taavura Group
ACO
Rudolfovo
Intera
HSE
Flint
Comark
BE-terna
Babycenter
Coface
Roundabout experiences
Happy tours
Luxury Slovenia